Category: Digital Marketing

Why Digital Marketing Career Is Booming In 2022

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Digital Marketing Career in 2022

So Basically Before starting off One Should Know What Digital Marketing Is and Why It Has Become So Popular these days? Digital Marketing basically refers to advertising through digital channels such as Search Engines, Websites, Social Media, emails & mobile apps. With the help of these Online Media Channels different companies endorse their goods, services & Brands.


Digital Marketing Demand rose when the pandemic situation had arose in the country since now people are spending more time on online than ever before Social Distancing brought Digital Marketing Closer. People started relying on Social Media for business and for pleasure and we as people have witnessed the growth it had brought about till date.

The Next Economy is THE DIGITAL ECONOMY, E-commerce has grown exponentially that Online Businesses need digital to attract and retain customers highlighting the need for Digital Marketing in Today’s World. In the light of the pandemic, businesses are relying on digital marketing now more than ever. With every consumer locked down in their homes, all traditional marketing efforts are out of the question. Businesses that didn’t even have a social media page will now have to speed up their digital transformation and design a digital strategy to communicate with their audiences. More and more opportunities will keep coming in and thus, being creative, innovative, and updated with the latest trends would be the basic principle of every digital marketer. 

With the rising popularity of digital marketing, companies are demanding digital marketing professionals and experts. Even though we have started living with the pandemic and adapting to it, the job market will increasingly focus on digital and technology skills as it will enable them to work remotely. Thus, companies are looking for people who are skilled to handle digital marketing jobs. Thus, it is highly recommended that you start learning digital marketing skills and pave a Digital Marketing Career.

As you get started in digital marketing, it’s important to understand the key specialties within the industry. There are many Digital Marketing Job Roles to consider, each with their own sets of skills to master.

  • Social Media Marketer :- The Job of a social media marketer is basically building and executing social media strategy through competitive and audience research. Social Media Marketer should have an understanding on how to increase customer engagement, drive traffic and revenue by exploiting different aspects of social media marketing.
  • SEO Specialist :- As an SEO specialist you’ll identify strategies, techniques and tactics toincrease the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you’ll open up new opportunities for driving growth and profit.
  • PPC Expert :- Pay-Per-Click is the term used to refer to paid advertising on the internet, usually through Google Ad words or Bing Ads. Advertisers pay a fee each time one of their adverts is clicked. PPC Experts use their expertise to advice on how to maximize the results of a PPC Campaign.
  • YouTube Manager :- The role of a YouTube Manager is to generally manage your YouTube Content like they can upload, edit, delete and generally manage your videos. They will be able to see channel analytics and edit the account information but a Manager cannot delete the account. A YouTube account can have multiple managers.

DIGITAL EDENZ being one of the Top Digital Marketing Agency in Trivandrum are very much glad to have you on board and to guide and teach you the skillset required for a successful Digital Marketer and also helping you to create and execute your own digital marketing campaigns.

Latest SEO Trends in 2022

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Latest SEO trends in 2022

SEO plays a major role in attracting customers to their online platforms. For an effective content strategy you should stay on th top of the latest trends.To ensure a positive result from SEO strategy look at the following trends in SEO that will be having a big impact in 2022.

Role of Artifical Intelligence in SEO:

AI changes continuously according to the latest trends.AI is also closely linked with SEO strategies.In 2022 particularly Googles AI algorithm RankBrain,will become most important ranking factors for Googles search engine result page.When prioritizing content the click through rate and the amount of time user spend on a website will be the key factors that RankBrain will be using.

Increase Website page performance:

You need to shift to long form content in order to engage readers to your website. Long form content of above 3000 words or more gets more traffic and more shares than short form content.Your search ranking can also be improved using long form content.

Mobile Friendliness:

In compared to desktop searches mobile searches are growing beyond expectation.Majority of your potential customers will reach via mobile devices.The goal of mobile SEO is to provide visitors to your website with a better user experience.And content should be based on user intent.According to the users intent mobile sites should load smoothly and delivers useful information. Hence mobile friendliness is critical for Google ranking.

Content should fulfill Google EAT principle:

Content quality is critical for ranking success.Google uses EAT principles to determine if a website provide quality content and it is the one that a business need to aware of when developing content for their website.You should create buyers personas while creating quality content that will help you to better understand what kind of content your target audience values.Having authoritative link in your content is a great way to fulfill all of the criteria within the EAT principle.

WAYS YOUR BUSINESS CAN SURVIVE THE COVID CRISIS IN 2022

5 WAYS YOUR BUSINESS CAN SURVIVE THE COVID CRISIS IN 2022

It’s’s been roughly a few months now since the Coronavirus started to flip the lives of many upsides down. From having to practice social distancing and getting used to life by wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. A lot has changed and new ideas to promote your business online are becoming more trending day by day. Below are some of the ways your business can survive the covid crisis in 2022 using digital ways.

1)Make a Plan of Spending

Set aside enough money for advertisements, promotions, and other experimental activities in order to increase your customer base. This is the right time to implement them, Realign your strategies and make a basic spending plan on advertisements, promotions to improve your
Business. Cut down expenses for now, and focus more on lesser expensive marketing strategies and Adapt to organic ways of building traffic and engagement on social media platforms and on your website. Invest your time and plans on creating amazing pieces of content that would arouse interest and engagement from your customers.

2) Reframe

Reframing is about looking at a situation and rebuilding capabilities differently according to the situation. A designer brand can use this opportunity to build a business by producing and selling stylish masks, while artists who had their performances cancelled due to COVID-19 can start capturing new audiences by teaching an instrument online.

3) Provide a Sense of belonging.

Companies are often the most important place for people to socialize & understand each other but in a physically-distanced, COVID-19 world, this needs to be done virtually. This can include “random launches”, in which strangers within the organization are randomly matched and allowed to discuss inspiring questions and take part actively in the activity done It’s a fact that a pandemic has taken over lives and incomes of many as a result, we are in constant distress thinking about future. Businesses are not in the best of shapes right now,
but everyone is hopeful about finding normalcy as early as possible. Though the crisis is here to stay for at least a couple of years, we as business owners might preferably choose to go ahead “minding our business” as usual list our existence in the market by digital
methods.

4) Incorporate the use of Tools That Make Your Work Easier

In order to save time and effort, the best way to go about is by utilising tools that would create a huge impact on your business. Working hard is important, but working smart is much easier! Use software that either improve the work process or even make it fully automated. You can choose the best set of tools by considering factors including the superior alternative to the present tool that you use, the cost involved in acquiring it and analysing whether investing in expensive software can be beneficial or not in the long run, and so on. For each task, hundreds of tools are available online and this is when you need an expert to give expert suggestion relating to your needs via social media groups or forums.
The pandemic has affected almost all the countries; however, some of them have more optimistic markets. If the business in the region or country that you have focused on seems dull, you can always extend your services to countries where spending is never a problem. But, how do you figure markets that have high demands for your products or services? Well, checking the trends using SEO analysis tools and freely available research tools like “Google Trends” and shortlisting the countries that show higher numbers serve the purpose to a  good extent. Once this is done, find a potential partner in the target countries through professional platforms like Linkedin and make a deal with them. A strong sales pitch is the key to convincing them here. Do market research in your targeted countries, chart out your business and revenue
models, identify your target markets and decide how you are going to make a difference before pitching them. Having an impressive portfolio should make the work easier. Create company profiles and earn as many testimonials as you can, from your existing and
previous clients during this time before making your next move.

5)Make Your Website More Efficient & Add Up Something that New Users Love

Attracting new users does not rely solely on the way the website looks or works. A potential customer always looks for an easy to access design, detailed descriptions of products or services, facility to chat live or automated chat, an array of products to choose from, your contact details, genuine testimonials and most importantly, simple check out process. A good web design company can help you in achieving it. Apart from improving all these aspects of the website, you also need to consider different ways in which conversion happens. This can be achieved by including widgets like call back, chats that open automatically, sending promotional emails and texts and constantly reminding them about your presence. This isn’t a tiring process at all, once you set up, you can sit back and watch the traffic grow gradually. Following the points discussed above and keep up with them strictly would help ensure your business and would be among the very few ones unaffected by the crises. More than anything, your presence of mind and your willingness to battle out negativity stays on top of the list. It’s not just you but everyone is going through challenges they’ve never experienced before, but it’s not everyone who is determined to row against the tides to conquer Success. This is one of the best ways your business can survive the covid crisis.
Following the points discussed above and keep up with them strictly would help ensure your business and would be among the very few ones unaffected by the crises. More than anything, your presence of mind and your willingness to battle out negativity stays on top of the list. It’s not just you but everyone is going through challenges they’ve never experienced before, but it’s not everyone who is determined to row against the tides to conquer Success.

Coronavirus outbreak & the Digital Marketing Industry

Coronavirus outbreak & the Digital Marketing Industry: Analysis

The Digital marketing industry is at the cusp of a revolution. Unprecedented situations and challenges have fuelled it. Arguably the most undisputed challenge-The Coronavirus Pandemic. But the Digital ecosystem seems to be well off, in such a situation. It is mainly because of many reasons:
1. Lockdown of major cities in almost many countries
2. People have been advised to stay home
3. Flights canceled, trains delayed
4. Restaurants and theatres shut down
5. Malls and offices closed
6. Schools, colleges shut and exams postponed
7. Curfew like situations on weekends

In such situations, traditional brick and mortar businesses are bound to suffer. With customers and people shying away, businesses are feeling the pinch. But consider the digital ecosystem scenario:
1. Online payments and transactions have reached new proportions
2. Work from home is the new mantra
3. Online shopping seems to be booming
4. Facebook and other social medium have registered strong growth
5. All companies buying domain names for developing their website
6. Everyone wants to have a presence on the world wide web
7. Online businesses are increasing exponentially

Now, if you look at the impact of the Coronavirus outbreak and the Digital Marketing Industry, we find that the situation has changed. There are more and more people who are in their homes, and who are glued to the Internet. Most of them been given the work from home option. There are many people who are logged into Facebook, Twitter and Instagram. People want to be updated about news, which is happening all around. Since more eyeballs are now focused on mobiles and computers, digital marketing has become more prominent. Any advertisement which is shown on Facebook has now more people reaching it compared to the previous times. This is the best time for digital marketers to show Google Ads. They have a phenomenal reach as Google is the most visited website across the globe. So, this is the moment for Digital Marketers to showcase their products and services. Business development through the internet has now increased. Also, we see that Coronavirus and business in 2020 have a strong connection, especially in the Digital Marketing services space. The business growth after Coronavirus is heading completely the digital way. Companies like amazon had never had it so good. Digital marketing services have fuelled the Internet revolution, so much that the current bandwidth is considered low. As more and more people work and stay at home, Internet usage will explode, and the governments have to take care of it.

The Industry has now transformed itself into a Branding Industry. It has been successful in creating successful brands, which people will remember for a long time to come. Branding comes naturally to the Digital Marketing Industry and it is seen as an extension of the same. There are not many successful Branding companies and for many in the Digital Marketing Industry, it’s a long way to go with all the concerned stakeholders. It is a kind of evolution with the next generation of Branding Services available. This will have a long term impact on the future of the Digital Marketing Industry.

HOW DOES DIGITAL MARKETING HELP YOUR BUSINESS

Digital marketing is a well-known marketing platform of products or services using digital technologies mainly on the Internet, but also including mobile phones, display ads, and any other digital medium.

HOW DOES DIGITAL MARKETING HELP YOUR BUSINESS

Digital marketing is one of the easiest methods for marketing Digital Marketing scope at present as the digital media is the new media that work with the help of the internet.

HOW DOES DIGITAL MARKETING HELP YOUR BUSINESS

Digital marketing brings a steady flow of targeted traffic of customers who convert into leads and sales. Digital marketing helps your business make use of techniques and strategies that will not only attract more traffic to your business but provide quality traffic which will promote and convert more.

Digital marketing requires investing in new digital channels that are more accessible to your target audience. This will include designing a responsive website with instant navigation that your customers can browse and use without additional efforts.

 They should be able to find all the information they need by visiting your website. Designing a mobile-friendly website is one of the main things since most of your customers are now relying on smartphones and portable devices to look for information about the products they want to buy.

You should also develop a digital marketing campaign like a mobile and an e-mail program. Sending personalized texts and e-mails will attract more people by telling them what they need. You should ensure that your communications are customized to suit your target needs.

HOW DOES DIGITAL MARKETING HELP YOUR BUSINESS

Your social media presence is another essential online strategy. Make sure your Facebook, Instagram and Twitter pages are modified. Also, a specialist in social media should be appointed to respond to customer requests, and their posts, and concerns.

Focusing on content marketing is one of the most important online marketing strategies. You should create sure that you are publishing regularly in your blog articles and reviews that give useful information to your potential customers.

 Info-graphics, pictures, and videos that attract your attention can also be shared. It helps to create your image as a website for authority and enhances loyalty to your customers.

Another method attract more leads to another important digital strategy is improving your social media presence. You should also hire a social media specialist who will answer customers’ queries and responding to their comments and complaints suggestions.

Simply put, digital marketing works to attract target audiences and then turn them to customers by integrating digital channels and digital marketing strategies such as SEO, social media marketing, PPC, e-mail marketing and many more digital marketing approaches.

HOW DOES DIGITAL MARKETING HELP YOUR BUSINESS

A digital marketing strategy can be used with multiple business objectives. Every digital marketing technique or platform may be used for a specific objective of either brand building or increasing sales. 

Every company needs new clients to expand and profit. Businesses use various marketing techniques, promotions, branding, and ads to acquire new customers, increase brand visibility and increase sales.

 With the Digital Media Marketing, you could now electronically store and use marketing data, which can be used more, organized and result-driven to reach potential customers.

 Digital media advertising allows customers to store and use audio, video, images, graphics and text contents for themselves. All of them can be channeled through the digital marketing agency at the desired location all over the world.

How to Learn Digital Marketing in 2022

Learning and training digital marketing in 2022 and for future is crucial today for business owners, employees, entrepreneurs etc.. In this guide, i will tell about how to learn digital marketing in 2022.

Digital marketing is a buzz term in business industry because of the rise of digital users in the world.

Every business has to promote their products and services to sustain in this competitive business field.
So, business owners and marketing persons are looking for different ways to increase sales.

learn digital marketing

In this digital era, one of the best way to market is digitally. Because the digital channels are overruling the world and internet users are increasing day by day.

This is the reason why one should learn digital marketing in order to increase ROI.

To do digital marketing, business owners are looking for people who knows digital marketing.
But the problem in our job market is that, educational institutions are teaching digital marketing in wrong way. And most of them are providing only theoretical classes.

One who provide practical classes are just teaching them technical stuffs in digital marketing.

Learning only technical stuffs don’t help to think, plan and execute right digital marketing strategies. For that, they have to teach logically and analytically. Then only one can learn and execute in marketing a product or service digitally.

I was just trying to spread an awareness regarding why someone should learn digital marketing. Now I will tell you how can we learn digital marketing in right way.

How to Learn Digital Marketing

how to learn digital marketing in 2022

Before you invest in any digital marketing course in any institutes, you should understand who is teaching you, his knowledge, projects he handled and it’s results etc ..If he/she do not have any results to showcase, then how they could teach you digital marketing? This is what’s happening in most of the digital marketing course career.

I am not blaming all institutes, but if we didn’t provide the best and quality training, the person who is coming to learn can’t produce the best result for their clients or business. It will affect the whole digital marketing industry.

So, if someone want to learn digital marketing, start by creating a website/blog.
Find out what’s your interest and passion and write about it in your blog consistently. Learn from Google and YouTube to promote your blog post and apply.

Start social media pages for free and optimise it for social media marketing campaigns. You will learn every aspect of marketing digitally only by executing, failure, learn and executing again.
As you know, every master was once a beginner.

With Google, you can learn digital marketing for free. But proper learning takes time since digital marketing is changing every day.

To implement right strategies, you need someone who is already applying successful campaigns for different projects.
With a right mentor, you will get more exposure to digital marketing and support you when you fall down.

We Digital Edenz providing digital marketing training in Trivandrum to rise up aspiring minds with an awesome skill.

Also if you want to learn digital marketing, you should have an entrepreneurial mindset. If you don’t have it yet, we need to develop it accordingly.

A good digital marketer can become a good entrepreneur too. With a right focus and skillset, he or she can develop their business in the right way. In 2019, digital marketing become more competitive and people with right and focused mindset wins the game.

WHY SEO IS IMPORTANT FOR BUSINESS?

Digital Marketing is actually the technology of marketing, which is used to promote products or services of a sector using digital channels to the user.

SEO in business

Search engine optimization (SEO) is one among the most important digital channels for digital marketing. The main intension of SEO is to bring high website visibility to the users as well as to increase website traffic and conversion rate. In SEO, the website is being optimized for marketing purpose and is brought to the first position by satisfying different ranking factors by Google. A good ranking site is always exposed to users when compared to other websites.

SEO in business

Before knowing its importance, it is necessary to know about SEO. There are two different methods involved in SEO strategy:-

  • On page SEO
  • Off page SEO

1)On page SEO

On page SEO is an online optimization technique which is done within the website for increasing website visibility as well as traffic. Here, the website is being optimized efficiently for the purpose of gaining more relevant traffic.

seo in business

2)Off page SEO

It is an optimization technique which is being done off page. It is the process of building backlinks and website promotion that is, positioning a website in the foremost place in the search engine results page. Off page SEO is done for increasing the page rank of a website as well as to expose it more to the users.Off page is a process of acquiring relevant backlinks from websites which have high authority and page rank.Since backlinks are one of the important ranking factors by Google,link building is still relevant

IMPORTANCE OF SEO IN BUSINESS

SEO is an art of increasing website visibility as well as traffic. A user refers only to a website that provides relevant information regarding their searches.Among the available search engines, the widely used search engine is Google, which owns almost 75 percent of the search market. Since organic search is one of the important factor for website traffic, Google seems to be the best search engine that favours the promotion of a brand when compared to other search engines. A good SEO also increases an users experience and also  plays an important role in ranking the websites by increasing its visibility and helping in the promotion of websites, SEO can be considered as the backbone of a business and thus it is difficult to survive a business without a proper digital marketing strategy.

How to choose the best digital marketing company in Trivandrum?

I am not going to tell you the best digital marketing company in Trivandrum. But you will understand how to choose the best digital marketing company if you read completely.

Digital marketing is the new trend to explore your potential clients into your business. In this digital age, if your business is not moving forward with digital channels, then you are missing a ton of opportunities to reach out to your customer. This is the reason why many of the businesses are seeking digital marketing to sell their products and services.

In order to get the best result from digital marketing, it is necessary to choose the best digital marketing company to promote your business.

Here is the place where most of the people fail and wasting money by investing in the wrong place.

Digital marketing can bring much magic to your business, but if you hand over the project to a wrong digital marketing agency then you will not get your desired result.

Nowadays the number of digital marketing company in Trivandrum is increasing and they make many fake promises to business people for getting the project.

Also if you are a startup, then you should be very careful to spend money to grow your business. Wrong choices make many troubles to your startup business.

Important criteria to identify the best digital marketing company

how to choose the best digital marketing company
  • Experience in the domain
  • Work results
  • Portfolio
  • Team strength
  • Transparency

There are many digital marketing professionals who started a digital marketing company in Trivandrum and digital marketing company in Kochi.

Also, there are other people who don’t know anything about digital marketing and building digital marketing firms with 2 or 3 experienced digital marketers. These firm owners would make many fake promises to clients for getting the project.

So my first suggestion for you is never to talk with an agency owner or business development managers about your needs unless he/she is an expert in digital marketing. Otherwise, there is a chance for them to tell lies and fake promises.

And if you choose a digital marketing company in Trivandrum, then ask them to talk with their digital marketing manager or head to communicate your needs and business. Unless the person who is handling your digital marketing project is aware of your business, they can’t execute the best result for you.

Another suggestion is you should ask to firm to show similar businesses which they handled and ask them to show the result they delivered.

You should have a basic idea of what is digital marketing to understand your needs. You should be aware which channel or medium is useful and beneficial for you.

If your targeted audience is more on facebook instead of Instagram, then your business needs more visibility on Facebook than Instagram.

If your business service has more searches on Google, then you should spend more time to increase your website visibility on Google search by doing Search Engine Optimization.

Read this blog post to know the important methods of digital marketing for the growth of your business.

Last but not least, i want you to learn some basic aspects of digital marketing to grow your business. Thus it will help you to analyze the right way of implementing digital marketing for your business by your choosen digital marketing agency. But one thing i can conclude that , if the digital marketing agency is doing the right way of digital marketing for your business then it can produce magical outputs.

I hope now you have got an idea to how to choose the best digital marketing company in Trivandrum to grow your business. If you have any queries feel free to comment below.

4 Important methods of digital marketing to improve your business

Everybody do business for several reasons. Some people do it for making money while some people doing it for freedom. Whatever the reason it is, your business needs more conversions for the growth of your life and business. Conversions only take place only when your business gets more leads and these leads are connected with some factors like your brand, popularity, quality of service, trust, cost etc… Here is the role of digital marketing comes in to grow your business.

As you know, digital marketing is a way of promoting products and services through digital channels like website, search engines, social media, emails, WhatsApp, video, etc . . Now, remember that today there are 4 billion internet users and 3 billion social media users in the world and it concludes that most of our consumers are surfing on these platforms. So in todays digital world, the best way to promote your services and products is by using digital marketing. So the importance of digital marketing for business is rapidly growing day by day. Digital marketing can improve your business branding, reach, sales etc. and also it is a cost-effective method when compared to traditional marketing methods. So applying the best digital marketing strategy is the best way to promote your business.

important methods of digital marketing to grow your business

Important Methods of Digital Marketing to Improve your Business

• Search Engine Optimization (SEO)
Seo is a way to increase your website visibility in search engines like google, yahoo, bing etc…
You will get more leads from your website, only when more visitors come on your website.
You will get enough traffic on your website only if you optimized the website for ranking up in the 1st page on SERP. People tend to visit the websites which comes in the 1st page on SERP and SEO is the way to rank your website in the search engines.

• Social Media Optimization (SMO)
The number of social media users are increasing day by day. Now every one of us is using different social media platforms like Facebook, Instagram, Twitter, Linkedin, etc .. Here is the importance of marketing your product in social media arises. But some business people are not utilizing the help of social media for their business growth. The power of social media marketing is tremendously increasing every day and thus it is important to leverage social media marketing to your business.

 Search Engine Marketing
You can use Google ads to showcase your website in google search and google’s partnered sites. It is a paid process to get more traffic and conversions. Since SEO is little time consuming to optimize in the google search, many businesses use Google AdWords to promote their website.

• Emails
Sending emails is also a good tactic to close sales. It works mainly for B2B business since most of the business owners check their mails minimum twice a day. So the conversion rate depends up on your Subject , content , service etc ..
So Email marketing is still effective.

These are only few methods of digital marketing for grow your business. There are many ways to promote your business and close sales by applying digital marketing strategies to your business.

Is a website mandatory for your business?

website for business

A website is necessary for your business if you want to show some authenticity and clear details about your business. In this digital world, your customer’s purchase behavior is depends up on your digital presence on the internet. If you don’t have a website with good reviews, then you are probably going to trouble. So you need an user friendly website to showcase who you are and what’s your business about. If you approach to any web designers then they can help you to make a new website or you can make a website by using any cms platforms like WordPressWixWeebly etc.. In wordpress you don’t need to know any coding skills. So you should maintain a good website for the growth of your business.

Conclusion

You need to find out which of the platforms your customers are using and you need to invest more effort in that platforms. It is clear that digital marketing is the best way for you to connect with your customers online. Also by using digital marketing it is possible to track your consumer interactions online and thus you can adjust your tactics according to it. The best advantage is that it has higher conversion rate with minimum cost when compared to other marketing methods. Marketing is the main factor to grow up your business, then why can’t you apply digital marketing to pitch your business in this digital world ?

What is Digital Marketing?

In this blog, you will learn what is Digital Marketing and different digital marketing channels. Since many years, everyone is praising digital marketing is the best method to increase your business and thus it became the most popular buzz word. Today, most of the successful businesses are running with the help of digital marketing. If you check for the term ‘Digital Marketing’ in Google Trends, you can see that there is an up shift for the searches in Google.

what is digital marketing

What is Digital Marketing ?

Digital Marketing is a marketing technique which is used to enhance your business success through digital channels. It means, you can promote your product or services through digital channels for reaching into your targeted audience.

Every business would success only if they market their product or services to the right and potential customers. As we know, today every one of us is using digital mediums all the time for different purposes. So the best platform to advertise your business is where your customers spend their time.

We are all using internet daily from laptops, mobile phones, tablets etc and we spend their time in Social Medias, search engines, websites, YouTube, emails and sms. Sometimes you see sponsored ads while scrolling your social media feeds right? And sometimes when you search for a term in Google search, you will also get results at the top and bottom of the page with an ad label. Have you ever noticed?

Also when you watch YouTube videos, you have to watch many ads when a video starts and between the videos. These are all ads which are showing to you from the advertisers to promote their product and services. Means, they are marketing their businesses through digital mediums for getting leads and sales. This technique is known as Digital marketing.

Digital Marketing Channels

Various channels are involved in Digital Marketing and they are as follows.

  • Social Media Marketing
  • Search Engine Optimization
  • Email Marketing
  • Search Engine Marketing
  • Content Marketing
  • Affiliate Marketing
  • Video Marketing
  • Mobile Marketing

These are the various channels in the Digital Marketing and strategies are different with respect to the channels.

Social Media Marketing

social media marketing

Social media marketing as the name says, It is the method used to increasing brand and reach of a business through various social media channels like Facebook, Instagram, Twitter, Linkedin, Pinterest  etc.  By implementing a right social media marketing strategy, it is possible to generate more leads and thereby more sales in any business. So don’t ignore the power of social medias to market your product or services to your audience. Use the right platforms for your business and deliver unique strategies for different social media platforms.

Search Engine Optimization

seo

In today’s world, a website is essential for any businesses in the world. By having a good website, you can tell what you deliver to the world and also it increases the credibility of a business.

But if your potential customers searches for a term in search engine, and your website didn’t comes in the front page you will lose your potential customers and there by sales. So, search engine optimization is a technique used to increases a website’s visibility in the search engines. By doing seo to your blog or website, you can increase the search engine rankings by displaying it in the first page of Google. Thus you will get more traffic to your website and thereby get many potential customers.

Email Marketing

email marketing

Emails are a powerful tools to increase brand awareness, generate leads and also to building trust of a brand. Email marketing is more useful in B2B businesses since most of the business owners open their emails at least once in every day. Email marketing is still working in most of the business and it is delivering a great result.

Content Marketing

content marketingContents are the tiny blocks of any businesses which lead to success. Today, without content it is impossible to market your ideas and products. It is the central marketing strategy of any businesses. So we can’t neglect content marketing and we have to use different variations of content strategies in each levels of business. You can create contents in different forms like text, images, videos, audios, gif, etc.. It all depends up on to your business and to your target audience.

Affiliate Marketing

Affiliate marketing is a marketing method by which you are promoting other people products on your website. When someone visits your site and purchased a product from the link, you will get commission. Websites like Amazon have affiliate programs and you can earn an extra income by promoting their products.

Video Marketing

Video marketing is one of the most trending marketing methods today.  Now YouTube and IGTV are hitting the video marketing upwards. YouTube has become the second largest search engine.  A lot of people are using YouTube to learn things and to watch product videos before making a purchase.  So if you have a business, don’t neglect the video marketing method to advertise your product and services.

Mobile Marketing

mobile marketingMobile marketing is the method by which marketing your products and services through app stores like Google play, Apple app stores, Amazon marketing place etc .. So by using this method, you can attract users to install your apps on to their mobile phones.

These are the main channels which we used in digital marketing. You can implement all the methods or you can use the best methods with respect to your audience.

There are many digital marketing companies in kerala which provides digital marketing services for your business. If you want to do digital marketing for your business, either you can choose any agencies or you can learn it by yourself. If you are going to choose any agencies, don’t forget to ask their previous success stories and recent results. And if you really want to learn, first create an open mind to learn and grow yourself. You have to invest your time and efforts to grow yourself.  So always choose the best option to level up your life. But don’t ever ignore digital marketing if you really want to grow your businesses.

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