Everybody do business for several reasons. Some people do it for making money while some people doing it for freedom. Whatever the reason it is, your business needs more conversions for the growth of your life and business. Conversions only take place only when your business gets more leads and these leads are connected with some factors like your brand, popularity, quality of service, trust, cost etc… Here is the role of digital marketing comes in to grow your business.As you know, digital marketing is a way of promoting products and services through digital channels like website, search engines, social media, emails, WhatsApp, video, etc . . Now, remember that today there are 4 billion internet users and 3 billion social media users in the world and it concludes that most of our consumers are surfing on these platforms. So in todays digital world, the best way to promote your services and products is by using digital marketing. So the importance of digital marketing for business is rapidly growing day by day. Digital marketing can improve your business branding, reach, sales etc. and also it is a cost-effective method when compared to traditional marketing methods. So applying the best digital marketing strategy is the best way to promote your business.Important Methods of Digital Marketing to Improve your Business• Search Engine Optimization (SEO)Seo is a way to increase your website visibility in search engines like google, yahoo, bing etc…You will get more leads from your website, only when more visitors come on your website.You will get enough traffic on your website only if you optimized the website for ranking up in the 1st page on SERP. People tend to visit the websites which comes in the 1st page on SERP and SEO is the way to rank your website in the search engines.• Social Media Optimization (SMO)The number of social media users are increasing day by day. Now every one of us is using different social media platforms like Facebook, Instagram, Twitter, Linkedin, etc .. Here is the importance of marketing your product in social media arises. But some business people are not utilizing the help of social media for their business growth. The power of social media marketing is tremendously increasing every day and thus it is important to leverage social media marketing to your business.• Search Engine MarketingYou can use Google ads to showcase your website in google search and google’s partnered sites. It is a paid process to get more traffic and conversions. Since SEO is little time consuming to optimize in the google search, many businesses use Google AdWords to promote their website.• EmailsSending emails is also a good tactic to close sales. It works mainly for B2B business since most of the business owners check their mails minimum twice a day. So the conversion rate depends up on your Subject , content , service etc ..So Email marketing is still effective.These are only few methods of digital marketing for grow your business. There are many ways to promote your business and close sales by applying digital marketing strategies to your business.Is a website mandatory for your business?A website is necessary for your business if you want to show some authenticity and clear details about your business. In this digital world, your customer’s purchase behavior is depends up on your digital presence on the internet. If you don’t have a website with good reviews, then you are probably going to trouble. So you need an user friendly website to showcase who you are and what’s your business about. If you approach to any web designers then they can help you to make a new website or you can make a website by using any cms platforms like WordPress, Wix, Weebly etc.. In wordpress you don’t need to know any coding skills. So you should maintain a good website for the growth of your business.ConclusionYou need to find out which of the platforms your customers are using and you need to invest more effort in that platforms. It is clear that digital marketing is the best way for you to connect with your customers online. Also by using digital marketing it is possible to track your consumer interactions online and thus you can adjust your tactics according to it. The best advantage is that it has higher conversion rate with minimum cost when compared to other marketing methods. Marketing is the main factor to grow up your business, then why can’t you apply digital marketing to pitch your business in this digital world ?