How to Learn Digital Marketing in 2019

Learning and training digital marketing in 2019 and for future is crucial today for business owners, employees, entrepreneurs etc.. In this guide, i will tell about how to learn digital marketing in 2019.

Digital marketing is a buzz term in business industry because of the rise of digital users in the world.

Every business has to promote their products and services to sustain in this competitive business field.
So, business owners and marketing persons are looking for different ways to increase sales.

learn digital marketing

In this digital era, one of the best way to market is digitally. Because the digital channels are overruling the world and internet users are increasing day by day.

This is the reason why one should learn digital marketing in order to increase ROI.

To do digital marketing, business owners are looking for people who knows digital marketing.
But the problem in our job market is that, educational institutions are teaching digital marketing in wrong way. And most of them are providing only theoretical classes.

One who provide practical classes are just teaching them technical stuffs in digital marketing.

Learning only technical stuffs don’t help to think, plan and execute right digital marketing strategies. For that, they have to teach logically and analytically. Then only one can learn and execute in marketing a product or service digitally.

I was just trying to spread an awareness regarding why someone should learn digital marketing. Now I will tell you how can we learn digital marketing in right way.

How to Learn Digital Marketing

how to learn digital marketing in 2019

Before you invest in any digital marketing course in any institutes, you should understand who is teaching you, his knowledge, projects he handled and it’s results etc ..If he/she do not have any results to showcase, then how they could teach you digital marketing? This is what’s happening in most of the digital marketing course career.

I am not blaming all institutes, but if we didn’t provide the best and quality training, the person who is coming to learn can’t produce the best result for their clients or business. It will affect the whole digital marketing industry.

So, if someone want to learn digital marketing, start by creating a website/blog.
Find out what’s your interest and passion and write about it in your blog consistently. Learn from Google and YouTube to promote your blog post and apply.

Start social media pages for free and optimise it for social media marketing campaigns. You will learn every aspect of marketing digitally only by executing, failure, learn and executing again.
As you know, every master was once a beginner.

With Google, you can learn digital marketing for free. But proper learning takes time since digital marketing is changing every day.

To implement right strategies, you need someone who is already applying successful campaigns for different projects.
With a right mentor, you will get more exposure to digital marketing and support you when you fall down.

We Digital Edenz providing digital marketing training in Trivandrum to rise up aspiring minds with an awesome skill.

Also if you want to learn digital marketing, you should have an entrepreneurial mindset. If you don’t have it yet, we need to develop it accordingly.

A good digital marketer can become a good entrepreneur too. With a right focus and skillset, he or she can develop their business in the right way. In 2019, digital marketing become more competitive and people with right and focused mindset wins the game.

WHY SEO IS IMPORTANT FOR BUSINESS?

Digital Marketing is actually the technology of marketing, which is used to promote products or services of a sector using digital channels to the user.

SEO in business

Search engine optimization (SEO) is one among the most important digital channels for digital marketing. The main intension of SEO is to bring high website visibility to the users as well as to increase website traffic and conversion rate. In SEO, the website is being optimized for marketing purpose and is brought to the first position by satisfying different ranking factors by Google. A good ranking site is always exposed to users when compared to other websites.

SEO in business

Before knowing its importance, it is necessary to know about SEO. There are two different methods involved in SEO strategy:-

  • On page SEO
  • Off page SEO

1)On page SEO

On page SEO is an online optimization technique which is done within the website for increasing website visibility as well as traffic. Here, the website is being optimized efficiently for the purpose of gaining more relevant traffic.

seo in business

2)Off page SEO

It is an optimization technique which is being done off page. It is the process of building backlinks and website promotion that is, positioning a website in the foremost place in the search engine results page. Off page SEO is done for increasing the page rank of a website as well as to expose it more to the users.Off page is a process of acquiring relevant backlinks from websites which have high authority and page rank.Since backlinks are one of the important ranking factors by Google,link building is still relevant

IMPORTANCE OF SEO IN BUSINESS

SEO is an art of increasing website visibility as well as traffic. A user refers only to a website that provides relevant information regarding their searches.Among the available search engines, the widely used search engine is Google, which owns almost 75 percent of the search market. Since organic search is one of the important factor for website traffic, Google seems to be the best search engine that favours the promotion of a brand when compared to other search engines. A good SEO also increases an users experience and also  plays an important role in ranking the websites by increasing its visibility and helping in the promotion of websites, SEO can be considered as the backbone of a business and thus it is difficult to survive a business without a proper digital marketing strategy.

Applications of Artificial Intelligence in Real World

Applications of artificial intelligence in real world are increasing every day. It is because we are living in a technology world and this artificial intelligence is a powerful technology as of now and for the future.

Before we start about the applications, I will tell you about what is Artificial Intelligence.

Applications of Artificial Intelligence in real world

Artificial Intelligence is the process of technology in which computers made act like humans. In this process, all the computer machines process with the intelligence of humans.

Tech giants have says that, AI is the future. Actually it is the branch of computer science and its main aim is to develop machines with higher intelligence.

AI can be classified into two

  • Weak AI
  • Strong AI

Weak AI is developed to perform a particular task. It is also called as narrow AI.

Eg : Apple Siri

Strong AI is developed to perform unfamiliar tasks without human intervention and finds the best solution. It is also called as artificial general intelligence.

So there is difference between Strong AI and Weak AI

Applications of Artificial Intelligence

Applications of artificial intelligence are enhancing in our day today life. Here I am listing some of the important applications of AI.

  • Data Security
data security

In this digital world, cyber attacks are increasing and cyber security professionals are giving more importance to cyber threats.

By using AI bots and other methods, it is possible to prevent security issues arise.

  • Healthcare
artificial intelligence in real world

In healthcare industry, AI can play a vital role to generate large amount of data to train than a human analyst.

Also it can be used for determining diseases, treatments, body conditions etc.

  • Manufacturing
ai in manufacturing

AI can be used to find the microscopic defects occurred in objects.

Robots can be enabled by AI to receive instructions from humans and work accordingly with high productivity.

  • Entertainment
ai in entertainment

As we see Netflix, Amazon, Siri, Gmail they all are using AI to improve user experience and sales.

Amazon can suggest different products according with user behavior.

Netflix knows your likes and dislikes. It has all the records about your likes and so that It can easily suggest more movies, documentaries etc ..

  • Finance
ai in finance

Many finance companies are implementing AI technology to enhance their business growth.

Some companies are using AI algorithm to conduct trading autonomously.

Chat bots are also using in sectors for interacting with customer queries and providing proper information.

So AI is used in many fields to enhance productivity, customer experience, sales, flexibility, reduce time etc.

There are many AI applications in business and in 2019 it is expecting that more and more businesses will implement AI algorithms.

More and more startups are coming with the idea of Artificial Intelligence, Internet of Things, Robotics, Machine Learning etc.

So it is cleared that, Technology will rule the future and the way we live will change.

Thus by implementing AI, many of our day to day life problems can be solved. So startups should adopt AI to solve people problems. It also helps to boost the entrepreneurship ecosystem in our state.

How to choose the best digital marketing company in Trivandrum?

I am not going to tell you the best digital marketing company in Trivandrum. But you will understand how to choose the best digital marketing company if you read completely.

Digital marketing is the new trend to explore your potential clients into your business. In this digital age, if your business is not moving forward with digital channels, then you are missing a ton of opportunities to reach out to your customer. This is the reason why many of the businesses are seeking digital marketing to sell their products and services.

In order to get the best result from digital marketing, it is necessary to choose the best digital marketing company to promote your business.

Here is the place where most of the people fail and wasting money by investing in the wrong place.

Digital marketing can bring much magic to your business, but if you hand over the project to a wrong digital marketing agency then you will not get your desired result.

Nowadays the number of digital marketing company in Trivandrum is increasing and they make many fake promises to business people for getting the project.

Also if you are a startup, then you should be very careful to spend money to grow your business. Wrong choices make many troubles to your startup business.

Important criteria to identify the best digital marketing compan

how to choose the best digital marketing company
  • Experience in the domain
  • Work results
  • Portfolio
  • Team strength
  • Transparency

There are many digital marketing professionals who started a digital marketing company in Trivandrum and digital marketing company in Kochi.

Also, there are other people who don’t know anything about digital marketing and building digital marketing firms with 2 or 3 experienced digital marketers. These firm owners would make many fake promises to clients for getting the project.

So my first suggestion for you is never to talk with an agency owner or business development managers about your needs unless he/she is an expert in digital marketing. Otherwise, there is a chance for them to tell lies and fake promises.

And if you choose a digital marketing company in Trivandrum, then ask them to talk with their digital marketing manager or head to communicate your needs and business. Unless the person who is handling your digital marketing project is aware of your business, they can’t execute the best result for you.

Another suggestion is you should ask to firm to show similar businesses which they handled and ask them to show the result they delivered.

You should have a basic idea of what is digital marketing to understand your needs. You should be aware which channel or medium is useful and beneficial for you.

If your targeted audience is more on facebook instead of Instagram, then your business needs more visibility on Facebook than Instagram.

If your business service has more searches on Google, then you should spend more time to increase your website visibility on Google search by doing Search Engine Optimization.

Read this blog post to know the important methods of digital marketing for the growth of your business.

Last but not least, i want you to learn some basic aspects of digital marketing to grow your business. Thus it will help you to analyze the right way of implementing digital marketing for your business by your choosen digital marketing agency. But one thing i can conclude that , if the digital marketing agency is doing the right way of digital marketing for your business then it can produce magical outputs.

I hope now you have got an idea to how to choose the best digital marketing company in Trivandrum to grow your business. If you have any queries feel free to comment below.

Why Startups are important for the economic growth of a nation?

There is no doubt that startups are important for economic growth of a nation.  If you have a plan to execute your idea in to startup or if you are running a startup, then you should read this to know how you and your startup can contribute to economic growth of our nation.

The role of startups in economic prosperity is enhancing in today’s world.

One of the main advantages of startups is that it creates new jobs.  Global data shows that startups are creating more jobs in our nation than the large companies or enterprises.

As of now, many of the startups have introduced latest technologies like Internet of Things, Artificial Intelligence, and Robotics etc.

Most of the technology giant companies outsource their tasks to startups now days. It will also help to increase the cash flow of startups.

economic growth

But every startups needs to deliver quality to their consumers in order to sustain their business. Then only these startups will grow and succeed.

So the role of startups is important to our society to develop our nations.  That means it is necessary to develop an entrepreneurship culture in our country for more startups.

Since the number of startups is increasing, competition between them are also increasing. But I would say that, a healthy competition is important for startups and consumers to curate the startup environment.

Main Roles of Startups to increase economic growth

  • Startups will creates more jobs

Yes. If you are going to become an entrepreneur then you can create more jobs. Thus the rate of unemployment in our nation also decreases. So employment creation is one of the main advantage from startups.

  • Creation of wealth

Since entrepreneurs are attracting investors by investing their own resources, the people of the nation would get benefit when startups grow. Since the money is sharing with the society, wealth is creating within the nation.

  • Better standard of living

Startups can implement innovations and technologies to improve the living of people. There are many startups who is working for rural areas to develop the community.

  • Increase in GDP

GDP(Gross Domestic Products) plays a vital role in enhancing the economic growth of a country.  World Bank says that India will become the fastest growing country as economic growth in the world. By supporting and encouraging more startups, it is possible to generate more revenue domestically and consumer’s capital will also flow around the Indian economy.

Startup India Schemes

startup schemes

India is supporting and encouraging startups to stand up for developing our nation. There are many innovative products and services are implementing by young entrepreneurs of our nation. That is why Indian government has announced schemes for promoting startups. Startup India Schemes are helping many budding entrepreneurs to make their dreams come true and also helping to create more jobs from startups. So if you have a startup dream you should aware about the latest schemes and it will help us to boost the entrepreneurial journey.

Conclusion

Startups can change the world and in coming years more and more startups will grow with innovation and creativity. Entrepreneurship is the only way to enhance the economic growth of a nation. And a small idea can be termed into big innovative solution which can change your future. So if you have an idea, don’t block your dreams because of fear of failure and taking risk. Develop your idea into startup and contribute to the growth of our nation. Now we can conclude that startups are important for economic growth of a nation.

Internet of Things Startup Ideas in 2019

Internet of Things (IOT) is a new technology emerged in this tech world. IOT has wide range of applications and it is boosting the digital-tech world apparently. It is possible to build many innovative startup ideas by implementing IOT in their business. The year 2019 is the year of new innovations and new ideas and it is predicted that IOT can play a vital role with the innovations. So now we can learn what IOT is and what are the different Internet of Things startup ideas in 2019.

What is Internet of Things (IOT) ?

what is internet of things

Internet of things (IOT) is a technology which is used to connect the things or devices via internet for collecting and sharing data.

By implementing IOT devices, more and more digital transformations will takes places which are good for people who have digitized devices. So it is possible to connect things and people in a giant network which is good for data sharing and controlling.

Working of IOT is based on an IOT platform which is connected from the sensors of devices and objects. This IOT platform is used to collects data from all the devices which connect and shares with others for a specific purpose.

The main advantage of IOT is that It can self manipulate which of the information are valid and which of them can be ignored before sharing.

Internet of Things Startup ideas in 2019

internet of things startup ideas 2019

Business opportunities with innovation using IOT have a huge demand and to solve many problems facing by the world.

So whenever you choose to implement IOT with your idea, you have to think how this technology can bring a valid solution to a problem. So here are some of the ideas you can implement using IOT.

  • Health sectorIOT in health sector

Quality of life is important to live. So by integrating IOT into health industry, we can expect a quality living of life with less health issues. Also it is possible to improve diagnosis, treatments, maintenance of equipment etc..

For example, if you can connect IOT with ECG device (used to read status of our heart), then it is possible to collect the information of a patient and share to other healthcare centers.

  • Agriculture
IOT in agriculture

We can improve agriculture by implementing IOT technology. Since by using this technology, farmers can receive and share data to improve their agribusinesses.

For example, there are aquatic animals farming and aquatic plants farming in agri-industry.

Both these animals and plants are depends to each other like animals needs oxygen from plants and plants need minerals from animal’s waste.

So if you can apply IOT, farmers can easily check the quality of water, health status of animals and plants etc..

  • Education
IOT in education

Our teaching and learning process become more efficient if we apply IOT to education sector.

Now a days, many universities and colleges introduced high-tech facilities to their students.

Likewise, teachers can easily track each student’s abilities and difficulties in each subject if we implement an IOT application for this.

  • Retail
  • IOT in retail

By using an IOT application, retailers can easily monitor their customer’s behavior, their needs, shopping habits, preferences etc..

Thus they can maintain a better user experience which boosts up their sales.

  • Logistics
IOT in logistics

By applying IOT apps to logistic sectors then it is possible to track inventory, locations and other monitoring factors. From the consumer side, IOT delivers many benefits to consumers like Transparency, Efficiency and ease , Rewards etc .

So I think now you have got a quick idea about what is Internet of Things and understand important Internet of things startup ideas in 2019.

An entrepreneurship life with applying technology is essential today to change this world for better.

Can I know which of the above sector you think IOT can play a vital role ?

4 Important methods of digital marketing to improve your business

Everybody do business for several reasons. Some people do it for making money while some people doing it for freedom. Whatever the reason it is, your business needs more conversions for the growth of your life and business. Conversions only take place only when your business gets more leads and these leads are connected with some factors like your brand, popularity, quality of service, trust, cost etc… Here is the role of digital marketing comes in to grow your business.

As you know, digital marketing is a way of promoting products and services through digital channels like website, search engines, social media, emails, WhatsApp, video, etc . . Now, remember that today there are 4 billion internet users and 3 billion social media users in the world and it concludes that most of our consumers are surfing on these platforms. So in todays digital world, the best way to promote your services and products is by using digital marketing. So the importance of digital marketing for business is rapidly growing day by day. Digital marketing can improve your business branding, reach, sales etc. and also it is a cost-effective method when compared to traditional marketing methods. So applying the best digital marketing strategy is the best way to promote your business.

important methods of digital marketing to grow your business

Important Methods of Digital Marketing to Improve your Business

• Search Engine Optimization (SEO)
Seo is a way to increase your website visibility in search engines like google, yahoo, bing etc…
You will get more leads from your website, only when more visitors come on your website.
You will get enough traffic on your website only if you optimized the website for ranking up in the 1st page on SERP. People tend to visit the websites which comes in the 1st page on SERP and SEO is the way to rank your website in the search engines.

• Social Media Optimization (SMO)
The number of social media users are increasing day by day. Now every one of us is using different social media platforms like Facebook, Instagram, Twitter, Linkedin, etc .. Here is the importance of marketing your product in social media arises. But some business people are not utilizing the help of social media for their business growth. The power of social media marketing is tremendously increasing every day and thus it is important to leverage social media marketing to your business.

 Search Engine Marketing
You can use Google ads to showcase your website in google search and google’s partnered sites. It is a paid process to get more traffic and conversions. Since SEO is little time consuming to optimize in the google search, many businesses use Google AdWords to promote their website.

• Emails
Sending emails is also a good tactic to close sales. It works mainly for B2B business since most of the business owners check their mails minimum twice a day. So the conversion rate depends up on your Subject , content , service etc ..
So Email marketing is still effective.

These are only few methods of digital marketing for grow your business. There are many ways to promote your business and close sales by applying digital marketing strategies to your business.

Is a website mandatory for your business?

website for business

A website is necessary for your business if you want to show some authenticity and clear details about your business. In this digital world, your customer’s purchase behavior is depends up on your digital presence on the internet. If you don’t have a website with good reviews, then you are probably going to trouble. So you need an user friendly website to showcase who you are and what’s your business about. If you approach to any web designers then they can help you to make a new website or you can make a website by using any cms platforms like WordPressWixWeebly etc.. In wordpress you don’t need to know any coding skills. So you should maintain a good website for the growth of your business.

Conclusion

You need to find out which of the platforms your customers are using and you need to invest more effort in that platforms. It is clear that digital marketing is the best way for you to connect with your customers online. Also by using digital marketing it is possible to track your consumer interactions online and thus you can adjust your tactics according to it. The best advantage is that it has higher conversion rate with minimum cost when compared to other marketing methods. Marketing is the main factor to grow up your business, then why can’t you apply digital marketing to pitch your business in this digital world ?

What is Entrepreneurship?

Entrepreneurship is really a virtual ship of dreams, passion, positivity, focus, vision, innovation, mindset, hustling, consistency, etc.. If you have a vision to do innovation for a better world rather than giving more priorities to making money is called entrepreneurship. Entrepreneur’s mindset is different from a normal man and has courage to taking risks. With the right focus and mindset, he/she can do much innovative stuff to change this world.

what is entrepreneurshipMost of the people have a belief that, a businessman and an entrepreneur are same. A businessman is someone who is working just for profits and to increase sales of the business. An entrepreneur is a person who has an innovative idea and dare to execute as a service or product. He/she is mainly focusing for a change in the society from their product/service than making money from it.

Entrepreneurship can be classified in to two:

  1. Small Medium Enterprise (SME)
  2. Innovation Driven Enterprise (IDE)

Small medium enterprises are running to make profits and most of them are focusing their market locally. These types of enterprises are called small medium enterprise.

Innovation driven enterprises are running to make an impact with innovation. They are less focusing on money making and they believe that if they deliver a proper innovative solution to a problem, money will eventually comes. This type of enterprises is called innovation driven enterprise.

Do you know what are the characteristics of entrepreneurship ?

An entrepreneur should have some sort of characteristics in order to become successful in any niche. Because entrepreneurship is not an ordinary thing and an average mindset person can’t win in this battle if he/she don’t show some of these characteristics.

* Passion

You have to follow your passion if you really want to succeed. Because when you do what you love, you don’t feel it like stress. If you love your passion and doing it then you can expect a massive outcome. Also you should think about how to solve a problem in the society or something with your passion. You just have to get addicted with your passion and invest your time in it.

* Willingness to take risk

Taking risk is an important factor for being as an entrepreneur. He/she should be motivated them self and should have courage to take risks. Without taking risk, it is difficult to achieve your goals. So you have to believe in yourself first, then only people around you also believe in you and to your dreams.

* Hard work

Without working hard, it is difficult to achieve success. Every successful entrepreneur are hard workers and if you working for your dreams smartly then you can build your empire soon.

* Focus and vision

You must know about your vision and you must have a focus. Then only you can understand what you want to execute for reaching your goals. You should have a clear vision in order to succeed. Focus on your goals and neglect all the negativity surrounded by you.

* Keep learning

Knowledge is the most powerful tool that can be used to change the world. In today’s world everything is updating day by day and it is important to learn new things and be updated with the trends. Wise people invest their time and money to learn things and others invest in non-profitable stuffs. So if you really wish to become a successful entrepreneur, then never stop learning.

* Hope and positive attitude

A positive mindset is essential for an entrepreneur. Because being an entrepreneur, you have to face many negative situations. But if you have a positive mindset in a negative situation, then you will win. Also always hope for good and for the best. Hope is an important factor since it creates positive vibes in every situation.

These are only some main characteristics which is needed for an entrepreneur to become successful. Actually, entrepreneurship is already generated within every person’s DNA. But only few are willing to hunt their goals without any fear.

In our nation, it is important to develop entrepreneurship for increasing our India’s economy. Because India will develop only if we enhance the development of entrepreneurship. But before you think about how to start a business or how to grow your business, you have to figure it out how it will impact in our nation’s growth.

So do you have an innovative idea which can change the world ? Let me know, comment below.

How to start a business in Kerala?

Here you are going to read about how to start a business only because you want a change in your current life right? You wish to become a successful businessman, earn more money, want to enjoy the freedom, live like your own terms in life and all. Most people think only about any sectors which is generating more profits in the current scenario and they copy the same idea. They doesn’t care about their passion, vision, team, market value, location etc .. This is the reason why most people fail in business. Now there are many online business ideas are generating in people mind and it could be become profitable with low investment. It doesn’t matter whether ideas you choose are small ideas or a big ideas. It’s all about execution, focus and consistency.

how to strat a business in kerala

Here is the most important things which you must work out before starting a business

  • Your passion

Always follow your passion. Don’t try to copy others only because they are making profits or running successfully.  You can win in this game, only if you have a small taste of passion in a particular niche you choose.

  • Identify a global problem or local and provide the solution

The best method to provide a service or product is to find a problem which we are facing and provide a best solution for that particular problem. Every business should be a solution provider to their customers.

  • Write a business plan

A plan is an essential factor for any business before it begins. You should plan how you are going to execute your idea and make it working out. You have to answer the following questions

  • What is your business purpose
  • How you planning to solve a problem using your idea
  • Your target audience
  • Location
  • Competitors
  • Investment
  • Team
  • Revenue model
  • Company Registration

A company registration is important to have legal entities. So according to your business and partners you can choose the following business structures.

  • Solo proprietorship
  • Partnership
  • Limited liability Partnership (LLP)
  • Private Limited Company (pvt ltd)
  • Public Limited Company
  • Choose Partners and team

Choosing a business partner is really important and be very careful.  Most probably you would choose your old close friend as your business partner. Sometimes it works, and maybe it will not work. So what matters is your partner should have the same focus and vision as you. Then build a team to support and develop your business and brand.

  • Don’t chase money

This is the stage where most of us are limiting their vision. Many of us expect a lot of profits in return in the beginning stage.  Money will only generate only if you create a value to your target audience. If you chase behind money, you will lose the quality and vision of your service and everything will lose. So show some patience and provide a value to your customers. Money will come back to you if you never give up with consistency.

These are the main thing to remember before starting a business anywhere in the world.  In India, Kerala is the most literate state, but the amount of unemployed people is huge. So entrepreneurship and businesses can create more jobs in Kerala.  Also the consumer mindset of our state is far better and educated. So if you can provide a value to the people, they will surely use your product or services.

So when you start a business, you should always be consistent about your work and provide a quality service. Thus you can build a brand from your business which can be grow globally.

So are you planning to start a business?

What is Digital Marketing?

In this blog, you will learn what is Digital Marketing and different digital marketing channels. Since many years, everyone is praising digital marketing is the best method to increase your business and thus it became the most popular buzz word. Today, most of the successful businesses are running with the help of digital marketing. If you check for the term ‘Digital Marketing’ in Google Trends, you can see that there is an up shift for the searches in Google.

what is digital marketing

What is Digital Marketing ?

Digital Marketing is a marketing technique which is used to enhance your business success through digital channels. It means, you can promote your product or services through digital channels for reaching into your targeted audience.

Every business would success only if they market their product or services to the right and potential customers. As we know, today every one of us is using digital mediums all the time for different purposes. So the best platform to advertise your business is where your customers spend their time.

We are all using internet daily from laptops, mobile phones, tablets etc and we spend their time in Social Medias, search engines, websites, YouTube, emails and sms. Sometimes you see sponsored ads while scrolling your social media feeds right? And sometimes when you search for a term in Google search, you will also get results at the top and bottom of the page with an ad label. Have you ever noticed?

Also when you watch YouTube videos, you have to watch many ads when a video starts and between the videos. These are all ads which are showing to you from the advertisers to promote their product and services. Means, they are marketing their businesses through digital mediums for getting leads and sales. This technique is known as Digital marketing.

Digital Marketing Channels

Various channels are involved in Digital Marketing and they are as follows.

  • Social Media Marketing
  • Search Engine Optimization
  • Email Marketing
  • Search Engine Marketing
  • Content Marketing
  • Affiliate Marketing
  • Video Marketing
  • Mobile Marketing

These are the various channels in the Digital Marketing and strategies are different with respect to the channels.

Social Media Marketing

social media marketing

Social media marketing as the name says, It is the method used to increasing brand and reach of a business through various social media channels like Facebook, Instagram, Twitter, Linkedin, Pinterest  etc.  By implementing a right social media marketing strategy, it is possible to generate more leads and thereby more sales in any business. So don’t ignore the power of social medias to market your product or services to your audience. Use the right platforms for your business and deliver unique strategies for different social media platforms.

Search Engine Optimization

seo

In today’s world, a website is essential for any businesses in the world. By having a good website, you can tell what you deliver to the world and also it increases the credibility of a business.

But if your potential customers searches for a term in search engine, and your website didn’t comes in the front page you will lose your potential customers and there by sales. So, search engine optimization is a technique used to increases a website’s visibility in the search engines. By doing seo to your blog or website, you can increase the search engine rankings by displaying it in the first page of Google. Thus you will get more traffic to your website and thereby get many potential customers.

Email Marketing

email marketing

Emails are a powerful tools to increase brand awareness, generate leads and also to building trust of a brand. Email marketing is more useful in B2B businesses since most of the business owners open their emails at least once in every day. Email marketing is still working in most of the business and it is delivering a great result.

Content Marketing

content marketingContents are the tiny blocks of any businesses which lead to success. Today, without content it is impossible to market your ideas and products. It is the central marketing strategy of any businesses. So we can’t neglect content marketing and we have to use different variations of content strategies in each levels of business. You can create contents in different forms like text, images, videos, audios, gif, etc.. It all depends up on to your business and to your target audience.

Affiliate Marketing

Affiliate marketing is a marketing method by which you are promoting other people products on your website. When someone visits your site and purchased a product from the link, you will get commission. Websites like Amazon have affiliate programs and you can earn an extra income by promoting their products.

Video Marketing

Video marketing is one of the most trending marketing methods today.  Now YouTube and IGTV are hitting the video marketing upwards. YouTube has become the second largest search engine.  A lot of people are using YouTube to learn things and to watch product videos before making a purchase.  So if you have a business, don’t neglect the video marketing method to advertise your product and services.

Mobile Marketing

mobile marketingMobile marketing is the method by which marketing your products and services through app stores like Google play, Apple app stores, Amazon marketing place etc .. So by using this method, you can attract users to install your apps on to their mobile phones.

These are the main channels which we used in digital marketing. You can implement all the methods or you can use the best methods with respect to your audience.

There are many digital marketing companies in kerala which provides digital marketing services for your business. If you want to do digital marketing for your business, either you can choose any agencies or you can learn it by yourself. If you are going to choose any agencies, don’t forget to ask their previous success stories and recent results. And if you really want to learn, first create an open mind to learn and grow yourself. You have to invest your time and efforts to grow yourself.  So always choose the best option to level up your life. But don’t ever ignore digital marketing if you really want to grow your businesses.

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